ITALY: THE NEW DOMESTIC LANDSCAPE -  Catalogue MOMA 1972
ITALY: THE NEW DOMESTIC LANDSCAPE -  Catalogue MOMA 1972
ITALY: THE NEW DOMESTIC LANDSCAPE -  Catalogue MOMA 1972
ITALY: THE NEW DOMESTIC LANDSCAPE -  Catalogue MOMA 1972
ITALY: THE NEW DOMESTIC LANDSCAPE -  Catalogue MOMA 1972
ITALY: THE NEW DOMESTIC LANDSCAPE -  Catalogue MOMA 1972
ITALY: THE NEW DOMESTIC LANDSCAPE -  Catalogue MOMA 1972

ITALY: THE NEW DOMESTIC LANDSCAPE - Catalogue MOMA 1972

ITALY: THE NEW DOMESTIC LANDSCAPE
ACHIEVEMENTS AND PROBLEMS OF ITALIAN DESIGN
Emilio Ambasz

  • Ambasz, Emilio ITALY: THE NEW DOMESTIC LANDSCAPE. ACHIEVEMENTS AND PROBLEMS OF ITALIAN DESIGN. NYC: Museum of Modern Art, New York, in association with Centro Di, Florence. 1972. First edition. A fine hardcover book with near-fine original printed glassine wrappers with four pieces of cut-out furniture inserted. Glassine is very lightly age-darkened to spine (as usual): an exceptional copy of this coveted book not usually found in collectible condition. A very unusual, beautiful volume.
  • ITALY: THE NEW DOMESTIC LANDSCAPE -  Catalogue MOMA 1972
  • 8 x 10 book, with 432 pages, 520 illustrations (120 in color).
  • Published by the Museum of Modern Art (in association with the Centro Di of Florence, Italy) to coincide with the exhibition (May 26 - September 11, 1972). This is the first book to survey the important design developements in Italy. The Museum commissioned 12 environments especially for the exhibition, covering two modes of contemporary living; permanent home and the mobile home, using 180 objects produced in Italy during the decade by more than 100 designers, including examples of product design, furniture, lighting, appliances, flatware and china. These are accomapanied by more than a dozen essays by major design critics and historians.
  • From the book: "...This publication, issued in conjunction with a major exhibition at The Museum of Modern Art, is the first to deal comprehensively with these challenging developments. Over 150 objects of Italian design of the past ten years have been selected for the show and are all reproduced in color or black-and-white, as are the dozen environments by well-known Italian designers specially commissioned for the occasion, and the two awarded prizes in a concurrent competition for young designers under thirty-five sponsored by the Museum."
  • A very cool, unusual book.
  • Good condition except the sleeve

Contents:

  • Preface
  • Acknowledgments
  • Introduction
  • Objects Selected for their Formal and Technical Means
  • Objects Selected for their Sociocultural Implications
  • Objects Selected for their Implications of more Flexible Patterns of Use and Arrangement
  • Environments: Introduction
  • Design Program
  • Design as Postulation: Gae Aulenti, Ettore Sottsass, Joe Colombo, Alberto Rosselli, Marco Zanuso and Richard Sapper, Mario Bellini
  • Design as Commentary: Gaetano Pesce
  • Counterdesign as Postulation: Ugo La Pietra, Archizoom, Superstudio, Gruppo Strum, Enzo Mari
  • Winners of the Competition for Young Designers: Gianantonio Mari, Group 9999;
  • Historical Articles: Introduction
  • Art Nouveau in Italy
  • The Futurist Construction of the Universe
  • The Beginning of Modern Research, 1930-1940
  • Italian Design 1945-1971
  • Critical Articles: Introduction
  • talian Design in Relation to Social and Economic Planning
  • Housing Policy and the Goals of Design in Italy
  • Ideological Development in the Thought and Imagery of Italian Design
  • The Land of Good Design
  • Radical Architecture
  • Design and Technological Utopia
  • A Design for New Behaviors
  • Summary
  • Credits

Designers, manufacturers, and artists represented inthis volume include: Ernesto Basile, Giacomo Cometti, Carlo Bugatti, Eugenio Quarti, Arte Della Ceramica, Richard-Ginori,Giacomo Balla, Piero Bottoni, Giuseppe Pagano, Palanti Albini, Vico Magistretti, Marcello Nizzoli, Roberto Menghi, Carlo Mollino, Franco Albini, Gio Ponti, Gino Colombini, Gino Sarfatti, Carlo Scarpa, Olivetti, Artemide, Kartell, Cassina, Arflex, Gavina, Zanotta, Elco, Poggi, Arredoluce, Arteluce, Stilnovo, O-Luce, Flos, Studio Luce, Sirrah, Sergio Asti, Minerva, Danese, Heller, Sambonet, Vistosi, Venini, Poltronova, Gufram, Flexform, Sormani, Bernini, Boffi and many others.



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